The Hindu in NA/ SA/ Pondy,
at a glance.
The NA/ SA/ Pondy edition of The Hindu — read by roughly 0.3 lakh readers every morning, and the de-facto announcement page for half the city.
The Hindu has been published in NA/ SA/ Pondy as a city edition with its own classified pagination — making it one of the most-read English dailies in the city. 0.11 lakh copies are printed daily and reach roughly 0.3 lakh readers.
What sets the NA/ SA/ Pondy edition apart isn't reach alone. It's the intent of the reader: an audience in active search, scanning a classified section that's kept on the kitchen counter for the rest of the week. The sub-categories let your ad reach the precise segment you're looking for, without the noise of an unmoderated online listing.
“ For matrimonial, property and public notices in NA/ SA/ Pondy, no other classified channel comes within reading distance of the print edition's reach and trust.— Indian Print Classified Quarterly · 2026 review
And yet booking NA/ SA/ Pondy used to mean a trip to the regional office.
Until recently, advertising in The Hindu NA/ SA/ Pondy meant calling a sub-agent, asking which sub-edition served your area, and confirming copy by phone or fax. Rates were memorised by brokers and revealed to advertisers a phone call at a time. Multi-city bundles required separate calls to separate offices.
That's the problem this page exists to solve. As the INS-accredited, authorized online booking platform for The Hindu, we book NA/ SA/ Pondy ads directly into The Hindu at the official NA/ SA/ Pondy rate, lowest-price guaranteed — with live preview, the right edition picker and bundle pricing all visible before you pay.
The section below walks through the three things that actually used to be hard — picking the right edition, composing for the right section and confirming the release date.